Task
Situation
The challenge was building an entirely new telehealth brand, intake system, and customer experience — on a tight timeline.
- Creating the brand identity for Mr. RX from scratch.
- Designing the intake flows for prescriptions and user onboarding.
- Implementing design systems that allowed fast iteration and scaling.
- Ensuring Mr. RX could function as a stand-alone telehealth brand while leveraging shared systems from SkinnyRx.
As the Senior UX Designer, I was responsible for:
While SkinnyRx was gaining traction, the team sought to expand into new demographics with a faster, more flexible brand: Mr. RX. Unlike SkinnyRx, which was polished and broad-reaching, Mr. RX needed to be launched quickly, tested in-market, and iterated based on real-world demand.
Result
Action
- Successfully launched Mr. RX as a stand-alone telehealth brand in a matter of days.
- Demonstrated the ability to rapidly test and scale new brands in a competitive, regulated space.
- Created reusable systems that became the backbone for Avocado, enabling brand replication and resale.
- Mr. RX remains an active telehealth brand serving customers.
- Built a complete brand package (logo, visuals, guidelines) under tight deadlines.
- Designed and implemented intake flows mirroring SkinnyRx’s structure but tailored to a new demographic.
- Integrated design systems that enabled the brand to scale without redesigning core elements.
- Supported the creation of Avocado — a meta-service that allowed entrepreneurs to spin up their own RX companies with sourced doctors, prescriptions, and fulfillment.
I led the full UX design of the platform:
Reinforces your system thinking: not just one brand, but frameworks that enable new business creation
