Task
Situation
Initially, I was creating up to five supplement bottles per day for different brands, each requiring unique, professional, and compliant packaging. Over time, FulfillPlex became the go-to one-stop shop for entrepreneurs creating their own nutrition labels — but to maintain speed and quality, the design process needed structure and scalability.
- Designing hundreds of unique supplement bottles and packaging under tight timelines.
- Ensuring everything was FDA-compliant and market-ready.
- Creating a stock library of labels and packaging systems to accelerate new brand launches.
- Interfacing directly with clients — many of whom had never worked with a designer at this level — and ensuring they felt supported, confident, and “hands-off” during the design process.
As the Senior UX Designer, I was responsible for:
FulfillPlex was scaling fast as a fulfillment partner for nutrition and supplement brands. Clients wanted to launch quickly with shelf-ready packaging, but many lacked design resources.
Result
Action
- Enabled hundreds of supplement brands to launch faster with retail-ready, professional packaging.
- Reduced turnaround time significantly through the label library system.
- Increased client satisfaction and retention by making design “effortless” for brand owners.
- Positioned FulfillPlex as not just a fulfillment house, but a brand accelerator.
- Produced shelf-ready packaging (labels, bottles, 3D renders) at scale — often five products daily.
- Developed a ready-to-print label library embedded in FulfillPlex’s workflow, allowing users to choose a SKU on the website and have packaging sent directly to design and print.
- Delivered 3D mockups and product renders for use on Shopify, Amazon, and marketing collateral.
- Maintained direct client relationships, gathering feedback and iterating quickly without the need for micromanagement.
I led the full UX design of the platform:
Increased client satisfaction and retention by making design “effortless” for brand owners.
